Whole Foods Lowers Prices: Why This Should Matter to You
Today is a day I have waited for with bated breath. Drumroll please…Whole Foods is lowering their prices!
When I first got sick with Small Intestinal Bacterial Overgrowth (SIBO) I tried a bunch of different diets to help with IBS. I hadn’t been diagnosed with SIBO yet and wouldn’t for another 6 months. That’s a lot of time to try a bunch of different diets and, as I’m sure you can imagine, a lot of money. I tried the Low FODMAPS diet, eating only organic foods, going gluten-free, avoiding dairy, the SIBO Specific Diet, the GAPS diet and so many more! Each of these had their own list of what was allowed and what wasn’t. The one thing they all had in common was that I had to do a lot of my own cooking and I had to use the healthiest, quality ingredients. Some of which I had never heard of before.
I was spending $200.00 a week for just groceries so that I could make my bone broth and other delicious and nutritious items that I needed to heal my body with. I promise you farm-raised, antibiotic-free, hormone-free meat is not cheap, but it makes a huge difference in your healing process. No one should be putting more antibiotics in their body. We get enough of those from having to actually take them and we do that too frequently as well. Gluten-free food is expensive since they have to make it on machines that are properly maintained so that there is no risk of cross-contamination with gluten and having to do any baking requires having a bunch of different flours. Again, it all becomes pretty expensive pretty quickly.
Whole Foods is well known for being called “Whole Paycheck” and they weren’t joking, but they also had almost everything I needed all in one place. The last thing I wanted to do when I was exhausted, in pain and depressed was haul my ass from store to store to gather all the ingredients I needed when I could just go to Whole Foods to pick it all up. Whole Foods fits a niche that few other stores occupy and because of that they can charge pretty much whatever they want. The Standard American Diet (SAD), is full of overly processed foods, antibiotic riddled meat, added sugar, fillers, and other junk that we shouldn’t be putting in our body or at the very least should be eating in moderation. Gut illnesses like mine are on the rise and the type of food we eat here in America is largely behind that. It doesn’t feed our microbiome, in fact, it hurts it and damages our stomach lining as well. No wonder gut disturbances and autoimmune diseases have increased so fast in the last 50 years!
So when I found out that Whole Foods was lowering its prices after Amazon bought them out I was in pure bliss! They started cutting prices this past Monday and, while it may be slow, we’ve been told the prices will continue to get lower over time. My hope is that as Whole Foods lowers its prices it will allow people who couldn’t do so before now eat healthier foods. Since around 90% of serotonin is made in our guts you can understand why it’s so important to have a healthy microbiome and digestive system.
So how has Amazon’s purchase of Whole Foods allowed them to bring prices down? As a huge distributor, Amazon has a lot of negotiating power giving them the opportunity to get better prices from wholesalers and suppliers than Whole Foods could on their own. They can also use their own massive delivery network to make the logistics of getting products to and from locations much cheaper. They’ve cut some foods prices up to 43% and that’s just to start. I was super excited to find out that they actually brought the prices down on some of their organic items!
I’m quite interested to see the changes that will come over Whole Foods in the next few months. I sincerely hope this is the change that helps America start nourishing its people instead of hurting them! Eating as clean as possible has not only helped my chronic pain and digestive issues, but it’s also cleared up my skin, giving me a lot of added energy and lowered my anxiety. What it would have taken numerous medications to fix was fixed just by cleaning up my diet. Clean food is something everyone deserves!